How I work

I partner with organizations in three primary ways, depending on what the moment requires. These are not services or a menu, they are ways of engaging designed to support clarity, activation, and sustained momentum.

Strategic Advisory

For moments when clarity and alignment are the priority.

I work closely with leadership teams to design execution-ready strategy, including business models, market alignment, growth pathways, positioning, and operating logic. This work focuses on helping leaders make confident decisions about what to prioritize, what to scale, and what to stop.

This mode is best when:

Direction feels fragmented or unclear
Growth or revenue decisions carry risk
Leadership needs confidence in sequencing and focus

Strategy Activation & Narrative Build

For moments when strategy is clear, but needs to be activated in the market.

This work combines senior strategic oversight with hands-on development of narrative, content, and digital structure. The goal is to ensure the organization’s work is clearly understood, positioned for growth, and ready to move forward.

This mode is best when:

An organization is preparing for a launch, repositioning, or funding moment
Narrative, messaging, or web presence doesn’t reflect strategic direction
Leaders want hands-on support without hiring an agency

Embedded Fractional Leadership

For moments when momentum matters most. In this mode, I embed as fractional leadership (often as a Head of Strategy & Growth or Strategy & Partnerships) working alongside leadership to support real-time decisions, partnerships, and execution.

This mode is best when:

Execution is uneven despite a clear plan
Leadership capacity is stretched
Progress depends on decisions that can’t wait

How These Modes Work Together

Many engagements move naturally between these modes as strategy evolves alongside execution. The goal is not to move through all three, but to apply the right level of partnership at the right time, so momentum holds under real-world conditions.

What This Work Is and Isn’t

This work is senior, strategy-led, and execution-focused, designed for complex environments and real-world constraints. This work is not task-based execution, standalone marketing, or ongoing external dependency.